Privacy Policy

Introduction

Link-delta operates safety monitoring services for older adults. This privacy policy explains how we collect, use, store, and protect personal information gathered through our website and services.

We are committed to protecting your privacy and handling your data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

Information We Collect

We collect several types of information depending on your interaction with our services:

Contact Information

When you submit inquiries through our website, we collect your name and email address to respond to your requests.

Monitoring Data

For service users, we collect data from monitoring devices including motion patterns, environmental sensors, health metrics, and emergency alerts as necessary to provide safety services.

Technical Information

We automatically collect technical data such as IP addresses, browser type, and device information when you visit our website for security and analytical purposes.

How We Use Your Information

We use collected information for the following purposes:

• Providing and maintaining safety monitoring services
• Responding to inquiries and customer support requests
• Detecting and responding to potential safety concerns
• Improving our services and developing new features
• Complying with legal obligations and preventing fraud
• Contacting emergency services or designated contacts when necessary

Legal Basis for Processing

We process personal data based on:

• Contractual necessity to provide the services you have requested
• Legitimate interests in operating our business and ensuring user safety
• Legal obligations to maintain records and cooperate with authorities
• Explicit consent where required for specific processing activities
• Vital interests when necessary to protect life or health

Data Sharing and Disclosure

We share personal information only in limited circumstances:

Emergency Services

We may share relevant information with emergency services when responding to safety alerts or medical emergencies.

Designated Contacts

Information may be shared with family members or other contacts you have designated to receive alerts or updates.

Service Providers

We work with carefully selected third-party providers who assist in delivering our services. These providers are contractually bound to protect your data and use it only for specified purposes.

Legal Requirements

We may disclose information when required by law, court order, or regulatory authority.

Data Security

We implement comprehensive security measures to protect your personal information:

• Encryption of data in transit and at rest
• Access controls limiting who can view personal information
• Regular security audits and vulnerability assessments
• Staff training on data protection and privacy
• Incident response procedures for potential data breaches

While we take reasonable steps to protect your data, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy:

• Active service data is retained for the duration of your subscription
• Historical monitoring data is retained for 12 months after service termination
• Incident reports are retained for 7 years to comply with legal requirements
• Marketing communications data is retained until you withdraw consent

After retention periods expire, we securely delete or anonymize personal information.

Your Rights

Under data protection law, you have several rights regarding your personal information:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Request limitation of processing activities
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdrawal: Withdraw consent where processing relies on consent

To exercise these rights, contact us at [email protected]. We will respond within one month.

International Transfers

Your personal data is processed and stored within the United Kingdom and European Economic Area. If we transfer data outside these regions, we ensure appropriate safeguards are in place through standard contractual clauses or adequacy decisions.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Material changes will be communicated through email to active service users or prominent notices on our website.

Contact Information

For questions about this privacy policy or our data practices, contact:

Link-delta
47 Wellington Street
Cheltenham GL50 1XP
United Kingdom
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.